in the desert at this time of year, this is the most important aspect of how ads destroy your site. burn rate. What are the burn rates? Burn rates are how quickly you turn off your audience due to poor site practices, especially in advertising. By creating slow page loads, heavy design, content blocking, and auto-playing videos, users are being turned off at an ever-increasing rate. This has led to the growth of ad blocking. According to a
recent report by PageFair and Adobe, “[t]he estimated global revenue loss due to ad blocking in 2015 was $21.8 billion. " Some additional statistics in fax number list this report include: As of the second quarter of 2015, there were 198 million active ad unit extension users worldwide. Ad blocking increased by 41% globally between Q2 2014 and Q2 2015. Ad blocking in the United States increased by 48% between Q2 2014 and Q2 2015, reaching 45 million monthly active users. Ad blocking in the UK increased by 82% from Q2 2014
to Q2 2015, reaching 12 million monthly active users. And when we get to 2016, it gets even worse. At least 419 million of the world's 1.9 billion smartphone users use ad blockers, according to PageFair. Ad blockers are more popular in emerging markets where internet access is more expensive and much slower. As many as 36% of smartphone users in the Asia-Pacific region use ad blockers on the mobile web, compared to 22% of smartphone users