To be a successful seller on Amazon, fast customer support is essential. An effective strategy can help reduce the number of returns, improve overall team performance, and even increase customer lifetime value. Together with Chad Rubin, founder of Skubana, xSellco has put together a checklist of customer support tips to increase your Amazon sales. You can watch the webinar here or read the transcript below. This is what you will learn. The value of speed and how to improve response time How to Boost Sales with Effective Support Strategies How to Create an Effective Support Template xSellco: Hello everyone! Welcome to another xSellco webinar today with my friend Chad Rubin from Skubana where we will discuss the need for speed in Amazon customer service. We'll cover five proven strategies that will not only increase your efficiency on Amazon, but your sales as well. Since we're discussing the need for speed in customer service, I'd like to start with a question today. In line with our theme today, our question is: How long does it take for the average company to respond to customer inquiries?
Is it A, 12 hours, B, 8 hours, or C, 9 hours? While you've all thought about this and filled in your answers, we'll start by introducing ourselves and the agenda for today's webinar. We will cover three main areas today. After giving you a brief background on xSellco and Skubana, we'll look at some key metrics about Amazon's customer service, then five simple solutions to speed up your response time, and Chad will also talk to us through six customer support The template for the actual results of the conversation. We'll also discuss the integration of xSellco with Skubana and how this connection and automation can really improve your operations. Here we are, your hosts today. I'm Lyndsay McGregor, Content Manager at xSellco, and I'm excited to join Skubana industry mailing list Chad Rubin today. Chad Rubin: Thank you for having me. I just shopped on Prime Day myself. Throw in a fat boy recliner you can take to the park. I also bought a few other items that have been in my cart for a while. Looking at my own Seller Central account and looking at what's happening on the Skubana platform so far, everyone seems to be more popular than Prime Day last year. Even though Amazon is going through some ups and downs, this year's revenue appears to be up from last year. In my case, I've been selling through multiple channels. I have been using the Volusion website since that day.
My parents have a vacuum shop and I help them get online. I decided I didn't want to be a dealer anymore, I wanted to own the brand. So before direct-to-consumer private label was cool, I started making my own vacuum filters and selling direct to consumers under my own brand, Crucial. This business still exists today. It's been ten years, so I'm a first-generation Amazon seller. I now sell 20 different channels: Home Depot, Wayfair, Overstock and any single platform and shopping cart I might be able to help us generate more revenue and diversify into. I need a software to do this and this is how we run and automate my business with Skubana as an all-in-one platform. I only have one employee in the US, so we need a lot of technology to automate the process and beat our competitors. xSellco: For those who may not be familiar with xSellco, we are a connected e-commerce platform that helps online sellers manage support, feedback and pricing in one place. Chad: A lot of sellers know what they do on Amazon and other channels, but they don't know what they keep. That's a big difference for us, you can see the finalized revenue on the SKU at the SKU level. Even if you print shipping labels, there is a cost and impact on your actual profitability. [With Skubana], you can focus more on what makes you more money and less on what makes you lose money. You can automate a lot of business, such as purchase orders.